{"id":66,"date":"2016-01-27T09:39:37","date_gmt":"2016-01-27T09:39:37","guid":{"rendered":"http:\/\/avadafreelance.wpengine.com\/?page_id=6"},"modified":"2024-08-06T08:53:12","modified_gmt":"2024-08-06T08:53:12","slug":"home","status":"publish","type":"page","link":"https:\/\/thelookingglass.co.za\/","title":{"rendered":"Home"},"content":{"rendered":"

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Who we are and how we work<\/h2>\n<\/div>
ABOUT US<\/h6>\n<\/div>
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Who we are and how we work<\/h2>\n<\/div>
ABOUT US<\/h6>\n<\/div>
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Established in 2003, The Looking Glass is a through the line agency that specialises in the development and management of the brand experience. From large blue chip clients to smaller SMMEs, we provide strategic design solutions to a business\u2019s communication needs.<\/p>\n<\/div>

What makes a great brand? What makes one brand better than another? Besides understanding that logos do date, what makes for a great rebrand to an organisation?<\/p>\n<\/div><\/div><\/div>

Branding and design is not simply about an adding an aesthetic veneer to a business. Good branding is about intrinsically understanding where an organisation wants to position itself in the future and then assigning a visual identity system to marry that vision. We work closely with our clients to explore and expand upon their business opportunities, whilst examining their competitive space and what makes them unique. Once their unique space has been crafted and agreed upon, the full brand strategy and design phase of the project starts.<\/p>\n<\/div><\/div><\/div>

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Team Leaders<\/p><\/h2><\/span>

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\"Nicci<\/div><\/div>
Nicci Grant<\/span>Lead Strategist and Client Service<\/span><\/div><\/div>
BREN ON NICCI<\/p>\n

The day I met Nicci, my creative path took on a whole new sense of coming home. I had just come back from overseas and was looking for a creative home. We put heads together and worked like we had known each other for years. Years later, I can say nothing\u2019s changed in that regard, just got better. Well\u2026 I try not to sing out aloud anymore.<\/p>\n

Nicci\u2019s enthusiasm for building future fit brands is contagious. Our clients are always blown away by the lengths at which she goes to get a comprehensive understanding of their business. It is with this groundwork that she crafts outstanding brand strategies that elevate businesses to higher levels. This ability to see the bigger picture almost immediately and to map out what is required to drive a brand to be the best representation of the business, has kept many clients happy for years. Long-standing relationships, smart business sense, work ethic and reputation in the industry is a testament to that.<\/p>\n

Nicci has over the years adapted as the needs of the industry changed, allowing The Looking Glass to still be a cool, creative and relevant place in which to create and thrive. Her ability to motivate and inspire our team makes for a happy workplace. She is a warm, engaging person, who is an absolute pleasure to be around. I have been very privileged be a part of the Looking Glass\u2019s journey and working with Nicci has truly been amazing. I am proud to call Nicci a friend and my creative partner in this crazy industry.<\/div><\/div><\/div><\/div><\/div>

\"Bren<\/div><\/div>
Bren West<\/span>Creative Director<\/span><\/div><\/div>
NICCI ON BREN<\/p>\n

Bren is the cheese to my sarmie. The fingers to my glove, the pictures to my words. My other half at work.<\/p>\n

Bren joined The Looking Glass in 2009 after a baptism-of-fire pitch job which was so much better than the usual interview process. Her old school work ethic and dedication to producing outstanding projects struck me immediately. Qualities which I deeply admire and strive to instil in business. From the get-go Bren and I approached projects in the same fashion: so much so that after 11 years of working together, when we brainstorm, we can finish one another\u2019s sentences. I\u2019ve worked with many creatives over the last 20 years and I can honestly say I\u2019ve yet to work with someone as committed and exceptional as Brenda.<\/p>\n

Always willing to share insights and ideas, Bren is a superb creative leader in our studio. She\u2019s not only just an outstanding creative thinker and designer, her pragmatism, kindness and sense of humour make every day a pleasure. Bren is the right combination of talent, business acumen and a downright lovely human being. I\u2019m very lucky to have her lead the creative part of The Looking Glass.<\/div><\/div><\/div><\/div><\/div>

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Why work with us<\/h2>\n<\/div>

FROM BRANDING & DESIGN TO FULL 360 CAMPAIGNS<\/p>\n<\/div>

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We don’t believe in limits. If there is something that our clients are in need of, whether branding or marketing related, we research the requirements and find the best possible solutions. We have an array of suppliers that we work very closely with. And we are also team players – we’re more than happy to collaborate with our clients’ suppliers.<\/p>\n<\/div>

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Why work with us<\/h2>\n<\/div>

FROM BRANDING & DESIGN TO FULL 360 CAMPAIGNS<\/p>\n<\/div>

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We don’t believe in limits. If there is something that our clients are in need of, whether branding or marketing related, we research the requirements and find the best possible solutions. We have an array of suppliers that we work very closely with. And we are also team players – we’re more than happy to collaborate with our clients’ suppliers.<\/p>\n<\/div>

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    CORPORATE IDENTITIES<\/p>\n<\/div><\/li>

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    INTEGRATED REPORTING<\/p>\n<\/div><\/li><\/ul>

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      INFORMATION DESIGN<\/p>\n<\/div><\/li>

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      Portfolio<\/h2>\n<\/div>
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