Who we are and how we work
ABOUT US
Established in 2003, The Looking Glass is a through the line agency that specialises in the development and management of the brand experience. From large blue chip clients to smaller SMMEs, we provide strategic design solutions to a business’s communication needs.
What makes a great brand? What makes one brand better than another? Besides understanding that logos do date, what makes for a great rebrand to an organisation?
Branding and design is not simply about an adding an aesthetic veneer to a business. Good branding is about intrinsically understanding where an organisation wants to position itself in the future and then assigning a visual identity system to marry that vision. We work closely with our clients to explore and expand upon their business opportunities, whilst examining their competitive space and what makes them unique. Once their unique space has been crafted and agreed upon, the full brand strategy and design phase of the project starts.